The Best Email Marketing Tool for Photographers: Flodesk
I’m a Flodesk Partner, which means the link in this post is an affiliate link. If you choose to sign up through it, I may earn a small commission at no extra cost to you. I’ve used Flodesk for years and only recommend it because I truly love it and use it in my own business.
If you're a small business owner or entrepreneur, you know how important it is to use tools that help your business grow without adding more to your workload. That’s exactly why Flodesk has become my go-to email platform—and why I recommend it to every creative business owner I know.
As a professional photographer, I’m intentional about choosing tools that allow me to communicate with my audience in a way that reflects my elevated, high-touch brand, while also keeping things simple, streamlined, and visually appealing.
Having now been in business for ten years, I can confidently say I’ve learned way more by trial and error than anything else.
I love the coundown feature! Boost engagement with Flodesk’s countdown timers — perfect for launches, promotions, and limited-time offers
But everything changed when I started implementing automations several years in.
In the beginning, like most solo entrepreneurs or small business owners, I did everything DIY and pieced together. But it wasn’t long before that just wasn’t cutting it anymore.
When I set out to find an email marketing platform, I tried them all. Or at least it felt that way.
Every platform I tested was either too clunky, too technical, too expensive as I grew, or made my emails look anything but elevated. I needed something that reflected my brand and simplified my workflow.
I wish I had found Flodesk sooner, because it absolutely checked all the boxes I needed for client communication, marketing, nurturing leads, and creating long-term relationships.
Why I Chose Flodesk as a Photographer
When I found Flodesk, I was immediately drawn to the beautiful templates and clean design. My own brand is elevated yet minimal, so having an email marketing platform that makes it so easy to align with that look was a no-brainer.
The variety of templates available makes it so easy to start. If you’ve ever looked at a blank page and felt frozen and unable to get going, having the option to start with beautiful templates makes getting started a breeze!
I love having the option to save my own templates as well to use again and again. This makes it easy to maintain the cohesiveness of my messaging.
The ease of designing and creating emails (and forms) is absolutely a plus!
No coding knowledge is needed and as someone who is not particularly tech savvy (outside of photography, of course!), this is huge! The ability to create stunning emails with very little time and zero technical frustration is a total win. Take my money!
Not only do I love its ease of use and aesthetic, but my clients often comment on the emails, how beautiful they are and how professional and put together everything feels. Using Flodesk has absolutely helped elevate my business and my marketing/branding.
New Features, Expanded Tools, And Integrations
But Flodesk isn’t just about beautiful design and simple workflows. They’ve added some powerful new features that have taken things to a whole new level.
The advanced automations, with branching, triggers and list segmentation, make it so easy to create workflows that actually work exactly as I need them to.
Not to mention that setting up forms is a breeze, I have access to deeper analytics, and all the new integrations make my business run smoother with almost zero tech stress.
Every update has stayed true to what I loved about Flodesk in the first place: clean design, intuitive features, and tools that help me as a small business owner look polished and professional without spending hours on setup.
I use Canva quite a bit for creating marketing content and the new integration Flodesk added makes it so easy to share designs I’ve created in Canva without having to go between the two; I can just add my Canva designs directly within Flodesk.
Flodesk has become an all-inclusive email marketing system with forms, automations, segmentation, analytics, and integrations.
It’s easy enough for beginners to use and robust enough for businesses with multiple offers to benefit from as well.
As my business has grown, and continues to grow, Flodesk is right there making it easier for me by evolving as well.
Grow your email list effortlessly with Flodesk — here’s my own headshot freebie signup form in action.
How Flodesk Has Helped My Business Grow and Make Money
My goal a few years ago when I found Flodesk was to start growing my email list. We all know how much social media changes and can throw all sorts of wrenches into plans when it goes down or has technical difficulties.
So, it was important to me to grow an audience in addition to and outside of social media.
I’ve used Flodesk to share freebies and create automated emails that go out to build an audience and create connections. The automations have been like magic, growing subscribers while giving me my time back.
This has allowed me to share promotional offers like my Semi-Annual and Black Friday Sales with a warm audience, as well as offer seasonal mini sessions, and the occasional giveaway or challenge.
I’ve also built a boudoir email marketing system to maintain a connection to those in my audience who might not be ready to book when they first find my work.
This has definitely led to them booking down the line. So many clients tell me that they’ve followed my work for some time and loved getting my emails because it was a gentle reminder of what they wanted to sign up for.
They just needed the extra encouragement.
All of this has led to a growing audience, more consistent bookings and the occasional burst of revenue when a sale or promotion is shared.
How to Start Using Flodesk
Hopefully, I’ve convinced you by now that Flodesk is one of the smartest, simplest upgrades you can make in your business. So, let’s talk about how to actually get started.
Set up Your Brand Information
First thing after signing up, you’ll need to update your branding info in your account settings. Add your logo, your brand colors, your brand fonts, your company details and social media links. That’s it; you’re all set! Your branding will now be automatically incorporated into everything you create in Flodesk.
Create Your Welcome Sequence
Once your branding is complete, it’s time to create a welcome sequence. This is an automated series of emails that will introduce your new subscribers to who you are, what you offer and how you can help them.
It’s so easy to set this up within Flodesk with drag-and-drop workflows and lovely templates. And the beautiful thing is once you’ve set this up, it works automatically to welcome every new subscriber without any further effort on your part.
Build a Form for Your Freebie
Offering a freebie is a great way to encourage subscribers and Flodesk’s forms are perfect for this! You can choose from inline forms, pop-ups, or full landing pages (they’re all amazing right out of the gate), and you don’t have to fight with settings or code. Just customize it, publish it, and connect it to your welcome workflow.
Set Up Your First Email Template
If you’re not quite ready for automations yet, start simple: create one gorgeous email template you can reuse for weekly or monthly newsletters. Design it the way you want it to look and use it again and again with only minor tweaks. This alone saves you so much time and ensures every send looks consistent and professional.
Ready For an Immediate Up-Level in Your Business?
Flodesk has played a huge role in helping my photography business grow. It was an immediate up-level in having a super professional look. It’s greatly improved ability to connect with and consistently show up for my audience. Not to mention the increased revenue and more consistent bookings.
It’s beautiful, easy to use, and has evolved into a powerful, all-in-one marketing tool that works for me behind the scenes.
Most importantly, it’s given me my time back. And that is priceless as a business owner and a mom.
If you want an email platform that simplifies your marketing and supports your business as it grows, try Flodesk for yourself using my partner link. You’ll be as obsessed with it as I am.
If you want to give it a try, here’s my partner link that gives you a discount: https://flodesk.com/c/EVALKNER - I may earn a commission at no extra cost to you.